More data, more dashboards, more AI, but where's the value? This keynote explores why efficiency without strategy accelerates decay, and why so many scaling efforts rot from the inside out. Veronika Durgin shares what separates teams that transform data into lasting impact from those drowning in unused inventory. Success demands strong roots, smart recipes, and the courage to keep things fresh.

The retail industry has undergone massive data‑driven transformation. Personalized offers are now the norm, and stores and vendors need near‑real‑time insights to keep up with ever‑growing market expectations. A vast, data‑optimized supply chain is essential to deliver both efficiency and great customer experiences.

But how do you move billions of rows of transactions across systems and merge them with other data to make this possible?

In this session, Kesko pulls back the curtain on the platform behind one of Finland’s largest retailers — and how they’ve learned to scale success behind the scenes.

Thousands of tables. Tens of thousands of loads every month. Dozens of developers. Multiple business domains.

Sound familiar?

At DNA, the challenge hasn’t just been managing scale — it’s been maintaining the connection between data engineers and the business, so every solution actually delivers value.

In this talk, DNA shares how their data platform has evolved to handle massive scale without losing the plot. Expect insights on architecture, team collaboration, and how to keep things sane when complexity kicks in.

Manufacturing leaders are investing heavily in data and AI — but too often, the results don’t match the promise. This session explores common patterns and pitfalls seen across the industry, and how successful companies are closing the gap between data ambition and real business outcomes. Learn how transformation enablers — not just technology — make the difference between stalled pilots and scalable AI success.

Join our CEO and CPO at the ADE Summit for an honest talk about what works in complex data environments.
Start small, scale naturally—no artificial limits, no rebuilding required when you scale up. Connect your data teams, architects, platform owners, and business people in one automated platform. Move fast without compromising quality.We’ll share real lessons and give you a look at our roadmap—with some exciting announcements you won’t want to miss, including practical AI capabilities that make daily work easier.

Start somewhere. Grow from there. Get things done.