Moving Into the Future: ADE’s Evolution from Foundation to AI-Powered Mainstream

Dear ADE Community,
As we move through 2025, I’m excited to share some reflections on our journey and where we’re heading together.

We’ve Built Something Special

When we started this journey, our vision was clear: eliminate the complexity that keeps data teams from delivering real business value. Today, with over 97% customer satisfaction and adoption across Nordics, that vision has become reality.You’ve experienced firsthand what makes ADE different.

While the industry struggled with fragmented toolchains and endless maintenance overhead, you’ve been building data products on a unified, metadata-driven platform that just works. Where others needed armies of specialists to keep their data stacks running, your teams have focused on what matters—creating value from data.

The Foundation is Rock-Solid

• Cloud-native, multi-platform flexibility is no longer nice-to-have—it’s survival, and ADE has supported this across AWS, Azure, GCP, and major data platforms since the beginning
• Unified platforms are the future—while others are still figuring out integration, you’re already there
• DataOps with built-in CI/CD is becoming standard practice—ADE pioneered this in the data space
• What excites me most is that these aren’t features we need to build—they’re advantages you already have.

Entering the AI-Powered Mainstream

AI is rapidly changing the way we work and fundamentally impacting all organizations and roles. Data drives this change and we are ready to write the next chapter. Data engineering is moving beyond just moving data—it’s about intelligent, self-optimizing systems that anticipate needs and eliminate friction.

Our recent partnership with Databricks as a “Built On” partner signals our commitment to this evolution. We’re not just adapting to the AI revolution—we’re helping define it by making sophisticated data operations accessible to everyone.

What This Means for You

As ADE accelerates to next phase, you our customers remain our true north. The principles that got us here—automation over complexity, value over busy work, partnership over vendor relationships—will guide everything we do.

You’ll continue to see ADE evolve to make your teams even more productive, your data platforms even more reliable, and your business impact even greater. The solid foundation we built together is now the launchpad for something bigger.

Thank You!

None of this would be possible without your trust, feedback, and partnership. You didn’t just adopt a platform—you helped us prove that there’s a better way to do data engineering.
The future of data is intelligent, automated, and focused on business outcomes. And thanks to you, we’re not just ready for that future—we’re already living it.

Here’s to the next phase of our journey together.
Matti Karell
CEO, Agile Data Engine